UX/UI design for digital products and presences

UX and UI - you'll learn more about the differences in the next paragraph - combine functionality and aesthetics at the highest level to offer users of your digital offerings an optimal experience - before, during, and after the actual interaction such as an order process.

When creating an attractive user interface (UI), the focus is on the design of the user interface that users can see on their respective desktop or mobile device. This involves the visual appeal of the UI elements, interaction design and, for companies, compliance with design guidelines (CI/CD - corporate identity and corporate design). 

User Experience Design (UX) goes beyond the design of the user interface. Good UX focuses on the ease of use (usability), handling, and navigation of a website, specific landing page, or app, and evaluates user-initiated processes and interactions with the particular offering. 

In other words, the UI is responsible for the design of the customer journey, while the UX focuses on the underlying processes that trigger behavior during the customer journey.

Not all that glitters is gold. Even the most successful design will not pay off in terms of achieving your KPIs if the basic rules of user guidance are ignored. Regardless of the device used, the visitor must be led and guided to the desired content. Without coercion, but with a desire to discover and experience your website. To achieve this, we use methods borrowed from design thinking, among others: 

• Potential analyses for user guidance
• Responsive online style guides 
• Prototyping tools and UX research 
• User testing in our own device labs
• Eye tracking to measure success
• A/B tests with selected user groups  

Winning the heart of the customer together

After the initial contact we discuss your wishes, ideas and requirements for an improved UI/UX design of your digital products. Based on this, we develop a comprehensive concept including an implementation plan and determine the next, concrete steps. After you have approved our concept, our experts implement the new design and technologies on your website or in your app. We have the necessary creativity and technical know-how to combine aesthetics and functionality in a way that will delight your customers.

For an existing web project, we first examine the status quo. Bounce rates, dwell times and the number of pages visited give us initial indications of where there could be potential for improvement in the user experience. We also analyze loading times, the search function, the functionality of forms, and the ordering process for store systems. 

In terms of accessibility, we also check whether people with impaired perception experience a pleasant user experience. What matters most to us is what the target group says: Do the wording, colors and typography fit? Does the content strategy find the desired appeal? Based on our comprehensive analyses, we then create a concept for you that will move your website forward in terms of UI and UX design.