Metaportal for Stralsund University of Applied Sciences
Brand-building
A complete overhaul of the digital brand presence - this was the goal +Pluswerk realized for the university's web relaunch. Despite highly individual requirements, the online presence is based on the platform of the innovative TYPO3 metaportal of the state of Mecklenburg-Vorpommern. This technical basis is used by a large number of educational institutions in the state and yet allows the development of visually independent websites. In addition to Stralsund, the universities of Wismar and Neubrandenburg, the universities of Greifswald and Rostock, as well as the Wissenschaftskolleg Greifswald and the Hochschule für Musik und Theater (University of Music and Theater) are united under the umbrella of the joint solution developed by +Pluswerk.
As the last university under the joint portal umbrella for the time being, Stralsund benefited from the large scope of already existing modules. An enormous time advantage: Only 5 months passed from the branding process to the logo, CD and CI development and CI/CD to the implementation of the modern web presence. The metaportal is practical, as everyone uses the same TYPO3 instance. Maintenance and further development costs are shared.
Highlights
- New development of the corporate design for print & web
- Development of a brand guide
- Integration of the research database
- Personal directory via LDAP
About Stralsund University
Stralsund University of Applied Sciences is a modern campus university with top rankings, practical study programs and the best study conditions. Founded in 1991, it currently has over 2,000 students. All faculties are located on a contiguous site directly by the sea. The university shows its distinctive profile in the fields of computer science, engineering, tourism and business. It offers practice-oriented teaching and research, directed towards interdisciplinarity, social relevance and professional application.
A trusting relationship between teachers and students as well as the committed promotion of women-specific concerns characterize the university climate. Family-friendly study and working conditions facilitate the compatibility of studies, career, and family and enable equal opportunities between university members without and with family responsibilities.
Concept & Design
New name - new look - independent brand strategy. +Pluswerk met this challenge in close coordination with the client. Using modern moderation techniques, the entire university community was involved. All stakeholders were thus optimally integrated into the design process. The result is not only a concise new appearance - including a style guide for print and web. The website was also given a visually independent character in line with the new brand profile.
