Growing challenges in digital university marketing

Please note: the English version of the study is coming in the next few weeks.

Communication and marketing for colleges, universities and other institutions in the tertiary education sector have changed significantly since our last study. The recent coronavirus pandemic has created a new "Generation C" with growing digital demands. Interactive university websites with high technical quality are now more important than ever to reach students and other interest groups. Long-term trends in teaching and new technologies such as artificial intelligence continue to change the higher education system.

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Topics of the university study

The +Pluswerk University Study 2024 analyses 450 online presences of colleges and universities from the DACH region according to various parameters of technical and communicative quality. The results show those responsible at educational institutions what decisions they need to make now and what options are available to them.

  • Convincing content - with cognitive ease and an optimised user interface (UI)
  • Content management systems - which system and which version is right for us?
  • Online visibility - search engine optimisation (SEO), loading times, snippets and more
  • Internationalisation - language tags, structured data and top level domains
  • User experience - reaching and convincing prospective students
  • Social media marketing - Facebook for parents, Instagram for students
  • Data protection and cookies - the basis for user trust
  • Accessibility and minimising barriers - competitive advantages through accessibility
  • Analytics and cookies - what is allowed and what is useful? 

Professional communication is essential for tertiary education

The new +Pluswerk University Study 2024 uses practical examples to show how universities can further improve and expand their digital communication. State universities in particular are finding it more difficult to do this than private institutions.

The future requirements for a digital campus, the changing needs of generations Z and Alpha, the challenges posed by war and refugees and climate change are making it difficult for many decision-makers in educational institutions to take a clear view of the necessary measures.

Both colleges and universities are under pressure from these issues. Reaching individual target groups digitally is crucial to the success of individual universities. Digital communication will continue to dominate and encompass the most important communication channels.

We hope that our new study will provide you with many valuable impulses and ideas.

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Title +Pluswerk Education Study 2024

[+] PLUSWERK AG

Konrad-Zuse-Platz 8
81829 München

Phone: +49 89 4132580-0
Email: info(at)pluswerk.digital

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An excerpt of our services

Websites for universities and colleges
Online learning spaces and university websites for powerful e-learning and convincing communication.
[Translate to English:]
Analysis and digital strategy
Strategies for the interdisciplinary requirements of digitalization with solutions for a successful transformation.
[Translate to English:]
Social media marketing