Happy Path Method

From challenges to solutions: Make your university fit for the future

Discover your happy path for optimal university marketing: efficient processes, clear communication and strong branding.

Arrange an introductory meeting

Contact us directly:
+Pluswerk Head Office Munich
Phone +49 89 41 32 580 0
E-mail happypath(at)pluswerk(dot)digital

Challenges for universities

Student recruitment

Lack of clarity on how and where students are reached

Website and content

Unclear information structure and fragmented communication

University branding

Weak brand image that does not reflect the uniqueness of the university

Lost in the information jungle

Many universities face similar challenges: Despite great efforts in marketing and sales, the desired success does not materialize. Students feel lost in the information jungle, the branding remains pale and important target groups are not optimally reached. The result? Falling applicant numbers and a diffuse positioning among the competition.

Arrange an introductory meeting

Results of the Happy Path method

From challenge to success - how the Happy Path has changed universities

Find out in our tailor-made workshops how you can optimize your marketing and communication strategies with your university. With a clear structure and the development of a strong brand image, you can strengthen your competitiveness sustainably and effectively.

By addressing specific target groups, you will know where your prospective students come from and how best to reach them.
Thanks to a structured information strategy, bounce rates are minimized and dwell time is increased.
Strong branding for prospective students and professionals increases the pull factor of your communication measures.
By successfully repositioning your university, you establish yourself on the market and attract new partners.
The implementation of a consistent information architecture makes searching for information more efficient.
The combined strategy of relaunch and marketing campaign leads to an increase in international applications.

The solution is here!

Imagine a university that knows exactly how to attract the right future students, that ensures a seamless flow of information and whose brand is perceived as clear, convincing and attractive. This is the Happy Path. We will show you how you can take your university marketing and communication to a new level with a well thought-out strategy and targeted measures.

Precise response

Reach the target groups of students who really suit you.

Clear information

All interested parties will find the content exactly when they need it.

Strong branding

Position your university as a brand that stands out and creates trust.

Find out more about our workshops and solutions

Workshops - putting your "Happy Path" into practice

Our workshops for your university

Our practice-oriented workshops offer you everything you need to put your university on the road to success. From precisely addressing target groups and optimizing student journeys to developing a unique value proposition - we provide you with the tools and strategies for sustainable success.

✅ Target group analysis
find out how best to reach your students.

✅ Branding and value proposition
develop a strong brand that clearly stands out from the competition.

✅ Happy path
optimize your students' path from first contact to alumni.

Book a workshop now and take the first step!