Social media marketing: using Social Networks with strategy

Social Media Marketing has long since established itself as a common tool for companies in the online marketing mix. The possibilities and opportunities continue to grow, so the complexity is also increasing at the same time. We take care of your social media channels so you can sit back and enjoy the fruits of your social media presence.

Imagine you could offer your product, job description, or service to a group of people who are a certain age, work at a certain company, have a certain income, moved to your city two weeks ago, and don't perceive the ad as such. With microtargeting in social media marketing, this is possible - as long as you know the rules of the game. 

Microtargeting is mainly used in B2B, but has also gained notoriety as a method in political campaigns. We use microtargeting to develop and implement targeted approaches for individual interest groups based on anonymized user profiles. Sounds complicated? As a social media agency, we are happy to support you.

Not every social media platform is equally suitable for every provider. That's why we attach great importance to working with our customers to select the right platforms that meet their specific requirements and objectives. To this end, our experts analyse target groups, market position and industry-specific trends in order to select the channels on this basis.

In practice, +Pluswerk offers social media communication and marketing from a single source and takes on all tasks from conception and creation to technical implementation. This applies to organic content as well as paid social ads.

We manage these social media platforms, among others:

• LinkedIn
• YouTube
• Instagram
• Tik Tok
• X (formerly Twitter)
• Mastodon
• XING / Kununu

Ads from Augmented to Inline to Story

On the social media platforms we use for your marketing, there is an almost unmanageable variety of ad formats such as image, carousel, canvas, innmail ads and a few more. Rely on our many years of experience as a social media agency to keep track of this and not waste your budget on suboptimal settings.

Thanks to our extensive expertise with a wide range of marketing formats, we place maximally optimized ads for our clients. Compared to classic online banners, which only contain text and images, contemporary, multimedia formats and especially videos play a very important role in standing out from the crowd.

Get the best out of your Social Media Campaigns and address your target groups directly and without detours with efficient targeting. With digital targeting tools such as lookalike or custom audiences, we massively increase your chances of success. 

These are newly created target groups that are similar to existing target groups and will therefore also be interested in your offer. We are happy to support you in the implementation and realize a social media campaign that is also tailored to your needs in terms of targeting and fully exploits your potential.